Replying to Avatar classicauto

I wonder if half of them are a strategy where they write such a dumb, incoherent headline, so the reader will have to read the piece just to grasp what the fuck they were talking about
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Troy 1y ago

Yes, the "click bait" mentality is part of the reason.

Another reason is that many attempt to cram opinionated adjectives in the headline to sway the reader before they start reading.

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