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iPhone 15 and 15 Plus Proving Less Popular With Buyers This Year

Apple's iPhone 15 Pro models were its most purchased smartphones in the U.S. in the first quarter of this year, according to the latest Consumer Intelligence Research Partners (CIRP) report.

The ‌iPhone 15 Pro‌ and Pro Max accounted for 22% and 23% of all iPhones sold in Q1 2024, for a 45% combined share. The iPhone 15 Plus took a 9% share of all iPhones sold, while the ‌iPhone 15‌ and iPhone 14 were the third most popular, each taking 14% of the share.

iPhone sales.

By contrast, in Q1 2023 the ‌iPhone 14‌ series had a 7% higher share of all iPhones sold, taking 75% combined. The percentages suggest that the ‌iPhone 14‌ and ‌iPhone 14‌ Plus were more popular than the ‌iPhone 15‌ and ‌iPhone 15‌ Plus over the equivalent quarter the previous year.

Noting the change, CIRP comments:

We see this as a continuation of a trend from the past couple of quarters, as the lower- priced current models give up some share to older models. The once flagship, now base iPhone 15, is no longer the leading-edge choice, as the Pro and Pro Max models take that role.

Last week, CIRP released a report indicating that new ‌iPhone‌ activations are down to a low not seen in the U.S. smartphone market for the last six years.

Tag: CIRP

This article, "iPhone 15 and 15 Plus Proving Less Popular With Buyers This Year" first appeared on MacRumors.com

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