All good points!
Discussion
Btw, Kieran mentioned he liked Son's of Anarchy. (That's the only thing i know about Kieran! lol) And brand identity is probably finding a balance between something very intimate to what the founder loves, believes and represents, and market dynamics.
To a lot of people MCs are bad, to me perhaps bad boys hot, protective, community oriented, family oriented, have their own principles, rule breakers (note : i do not know MCs except for romanticized books and movies). MC : Outlaw Motocycle Club
Some colour palettes on pinterest for MCs



