1. functionality - doesn't load for me on desktop

2. logo feels like a mismatch to the overall concept - logo feel like that cobra kai martial arts movie, super badass while the content feels wholesome, cuddly, soft, welcoming

3. colour palette - lavender is quite daring. purple theme is find, but you don't need all purple in your colour palettes

4. What is snort's brand story? i can't tell. If i were to describe is based on music genre, it's swinging between gospel to hip hop with occasional karate chops

5. what's snort's prized features / main differentiators? I can't tell. There's a bit of everything

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Discussion

All good points!

Btw, Kieran mentioned he liked Son's of Anarchy. (That's the only thing i know about Kieran! lol) And brand identity is probably finding a balance between something very intimate to what the founder loves, believes and represents, and market dynamics.

To a lot of people MCs are bad, to me perhaps bad boys hot, protective, community oriented, family oriented, have their own principles, rule breakers (note : i do not know MCs except for romanticized books and movies). MC : Outlaw Motocycle Club

Some colour palettes on pinterest for MCs