iPhone Sales in China Dropped Significantly in Q1 2024

iPhone sales in China declined significantly in the first quarter of 2024 as consumers turned to other premium smartphone brands, according to Counterpoint research.

During the first quarter of the year, China's smartphone market experienced modest year-over-year growth of 1.5%, marking the second consecutive quarter of growth. This uptick in sales is largely attributed to strong sales performance from local manufacturers such as Huawei, which achieved a remarkable 69.7% growth compared to the same period last year. This growth was fueled by the launch of Huawei's Mate 60 series, a smartphone lineup that has significantly bolstered the company's dominance in the Chinese premium segment, typically characterized by devices priced over $600.

Tags: China, Counterpoint

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