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Amazon Could Charge Up to $10/Month for Alexa

Apple competitor Amazon is working on a revamp of its Alexa assistant, and the new version could cost up $10 per month, according to a report from Reuters. The upcoming version of Alexa will support conversational generative AI, and Amazon is planning for two tiers of service.

There will be a free tier and a second, premium tier that is priced at $5 at a minimum, with Amazon considering price points ranging from $5 to $10. Amazon does not plan to include the premium Alexa tier with its $139 per year Prime subscription.

Reuters said the revamp is a "desperate attempt" to revitalize Alexa, and Amazon executives have suggested it is imperative Alexa demonstrate it can generate "meaningful" sales.

The updated version of Alexa, which Amazon calls "Remarkable Alexa" internally, is expected to be able to do things like craft emails, give shopping advice, and order delivery from Uber Eats. Amazon also wants to improve the way that Alexa controls smart home products, with Alexa able to learn how to automate routines.

Siri that also incorporates large language models, though many of the new ‌Siri‌ functions won't be coming until 2025.

Tags: Amazon, Alexa

This article, "Amazon Could Charge Up to $10/Month for Alexa" first appeared on MacRumors.com

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