Greek yogurt is called that because historically Greeks milked sheep. Higher protein, fat, and solids make it thick with no straining. Stuff in the store is strained to remove the whey. 1 lb of cow milk yogurt = 1/3 lb of Greek cow milk yogurt. That also why it costs more. There is literally no better yogurt than sheep’s milk yogurt. Only problem is they only milk for about 4 months at a time and give crazy small amounts of milk!