I wrote some words about #zaps and advertising, i.e. #zapvertising
I’m publishing them on #nostr first and would appreciate any feedback you have before I share them with a wider audience.
You can read it here: http://zapvertise.com
—
ALL YOUR (ADVERTISING) MODELS ARE BROKEN
The modern advertising model on centralized social media platforms is, to put it mildly, a shitshow. It’s annoying for users, gives barely any monetary value to creators, and is questionably effective for advertisers.
This reads really well IMO.
You may wish to change “hopes” to “hope” in the bit below:
“However, if a creator sees that your company is zapping a lot of people, they may decide to create content that promotes your brand, in the hopes that you will in turn zap them for the value they’ve created.”
No replies yet.
