I wrote some words about #zaps and advertising, i.e. #zapvertising
I’m publishing them on #nostr first and would appreciate any feedback you have before I share them with a wider audience.
You can read it here: http://zapvertise.com
—
ALL YOUR (ADVERTISING) MODELS ARE BROKEN
The modern advertising model on centralized social media platforms is, to put it mildly, a shitshow. It’s annoying for users, gives barely any monetary value to creators, and is questionably effective for advertisers.
#[2] FYI
Well done Walker, great work. Love to see the old models getting turned on their head.
🤝
nostr-native highlights on:
https://highlighter.com/load?url=https%3A%2F%2Ffootstr.com%2Fzapvertise%2F
Shoot did I sent the wrong link?
Still getting the hang of it but I love the site, Pablo 🤌
this article is great, nostr:npub1cj8znuztfqkvq89pl8hceph0svvvqk0qay6nydgk9uyq7fhpfsgsqwrz4u
I'm going to make highlighter a whole lot better, more discoverable and way easier to use
this article is great and I totally agree with the points you're making and I'm already writing code to prepare for what you're describing here
I'm sending the zaps collected of this nite to my friend nostr:npub1jksk8u7s6xhfmjv4qv5q0lamj3ugezcnrfjycmyjm57m2m0s5duspfcsrp
And testing this zap ⚡ forwarding in Amethyst 🆒
Interesting, so how do you send a comment with a zap?
To zap a comment on Damus, long-press on the #zap icon and just type or paste whatever you want ⚡️
Overall this is great. You’ve gathered, organized, and articulated really well the potential for a new monetization path that we’ve been discussing but haven’t fully fleshed out.
Main feedback is the issue with “abhorrent” content getting zapped to the top. We need to find a solution for that. I get that you don’t have one at the moment, so you brushed over it quickly. I don’t know what it is yet, have some ideas, but it’s the biggest gap I see to this whole idea succeeding. A fatal flaw at the moment.
Thanks for putting this up.
Thanks for the notes, Marks! I agree that it could be an issue but I do not think it’s a “fatal flaw.” Ultimately the fact that value is required to zap—with more value required to zap at the top of the list—makes it price prohibitive to be a bad actor.
The fatal flaw is when you have a popular account with lots of children following and a dumbass decides to spend a wad of sats and put abhorrent material on a zap for kicks and giggles. At that point, does the #zaptertizing model become too wild west that companies avoid it?
I'm pretty sure this already came up actually. First. It was able to be reported client-side on Amethyst, so if you're using that, you don't see it. I'm sure Damus and other highly developed apps allow for user reporting until devs can deal with it. After that, relay operators can actually delete any file if it's particularly nefarious.
Yeah we need to find a good balance between moderation and censorship. Fudsters are gonna screenshot the post before it gets pulled down and fud to the world that #zapads are dangerous. See if we can minimize that while not limiting the openness of the network.
An idea is adding the ability for a “top spot” to be reserved by the note author. Maybe call it #topzap. They get to select what goes there, whether it is their own note or a zap from someone. That gives them discretion about the loudest advertiser on their content, they can set a rate for the spot, and they can set up long term agreements with a sponsor of their content.
Anyone could still zap their way toward the top, slotting in at #2 if a #topzap is visible. If no #topzap has been set, then theirs is #1
#zaptertising #zapads
Nice work, Walker. Great article. Every corporation should consider having a #Zapvertising plan. I wonder if #[3] will mention Nostr at his upcoming Bitcoin and Lightning for Corporations event.
I’ve tried to zap this note twice with a large zap and an advertisement and neither are showing up. 😆
Who do I contact for support? 😉
#[3] I sent two 50k sat zaps to Walker’s note and neither are showing up. I can paste the content in a response to this note. Maybe I’m including too much?
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We’re looking to bring visibility to new communities on Nostr to help with adoption outside of the first wave that joined. Shoot me a message on Nostr. https://nostrings.show.
I downgraded to 1.4.0 (1) and was able to post. I’ll write up a GitHub issue when I’m at a place that I can.
Took 3 attempts to zap 50k. 😆 #[2] for debugging purposes, did all 3 of the zaps make it to your wallet? Only one shows up in the note, but the payments left my wallet.
Put them toward more content!
A promising model for bringing sustainable levels of independence to #nostr developers through zapvertising, that is, brands using zaps to get attention!
This is not implemented on Amethyst, right?
#[0]
This reads really well IMO.
You may wish to change “hopes” to “hope” in the bit below:
“However, if a creator sees that your company is zapping a lot of people, they may decide to create content that promotes your brand, in the hopes that you will in turn zap them for the value they’ve created.”
Cher #[1] me concernant je ne zapperai pour ceux de l'ombre créateurs développeurs ou autres techniciens qui oeuvrent jour et nuit pour nous tous sur N.O.S.T.R si toutefois mon cher coeur très protecteur me lzisse la main pour gèrer en toute autonomie. ..j'y arriverais probablement mais il contribue à tout moment à tout Zap plus qu'il en faut et de manière* irraisonnée. Mais bien bon il en a les moyens et ses motivations demeurent obscures à mon niveau❣️♾️🧡💜
