Nostr Web Client

I wrote some words about #zaps and advertising, i.e. #zapvertising

I’m publishing them on #nostr first and would appreciate any feedback you have before I share them with a wider audience.

You can read it here: http://zapvertise.com

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ALL YOUR (ADVERTISING) MODELS ARE BROKEN

The modern advertising model on centralized social media platforms is, to put it mildly, a shitshow. It’s annoying for users, gives barely any monetary value to creators, and is questionably effective for advertisers.

Marks 2y ago

Overall this is great. You’ve gathered, organized, and articulated really well the potential for a new monetization path that we’ve been discussing but haven’t fully fleshed out.

Main feedback is the issue with “abhorrent” content getting zapped to the top. We need to find a solution for that. I get that you don’t have one at the moment, so you brushed over it quickly. I don’t know what it is yet, have some ideas, but it’s the biggest gap I see to this whole idea succeeding. A fatal flaw at the moment.

Thanks for putting this up.

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Discussion

walker 2y ago

Thanks for the notes, Marks! I agree that it could be an issue but I do not think it’s a “fatal flaw.” Ultimately the fact that value is required to zap—with more value required to zap at the top of the list—makes it price prohibitive to be a bad actor.

Marks 2y ago

The fatal flaw is when you have a popular account with lots of children following and a dumbass decides to spend a wad of sats and put abhorrent material on a zap for kicks and giggles. At that point, does the #zaptertizing model become too wild west that companies avoid it?

Timechain 2y ago

I'm pretty sure this already came up actually. First. It was able to be reported client-side on Amethyst, so if you're using that, you don't see it. I'm sure Damus and other highly developed apps allow for user reporting until devs can deal with it. After that, relay operators can actually delete any file if it's particularly nefarious.

Marks 2y ago

Yeah we need to find a good balance between moderation and censorship. Fudsters are gonna screenshot the post before it gets pulled down and fud to the world that #zapads are dangerous. See if we can minimize that while not limiting the openness of the network.

Marks 2y ago

An idea is adding the ability for a “top spot” to be reserved by the note author. Maybe call it #topzap. They get to select what goes there, whether it is their own note or a zap from someone. That gives them discretion about the loudest advertiser on their content, they can set a rate for the spot, and they can set up long term agreements with a sponsor of their content.

Anyone could still zap their way toward the top, slotting in at #2 if a #topzap is visible. If no #topzap has been set, then theirs is #1

#zaptertising #zapads