I was reading there the last day, that there is a company called 'Gulfstream' that make most of the private jets globally, and the way they pick up new clientele is just sending someone to Davos every year and get them to walk up to cunts and say something like: 'You don't have one of our private jets? Be pretty cool if you did'.
That's pretty much their only marketing strategy because anyone that can afford them is probably there anyways.