I think there’s decently good solutions to protecting things like photography, video and creative content, using TPM technology, cryptographic signing and having clearing houses of authenticity. But I think we are going to need a robust decentralized identity infrastructure to avoid this all becoming walled-gardens all over again.
Discussion
Value4value and nostr actually give options to the user. I digress but seems relevant under the hood.
Let's say zap this percent to the one who shares the content another percent to creator of the content.