There’s nothing wrong with the watch, but they try to make connections to other things that don’t have anything to do with a watch, which is the silly part.

Why not just photograph the watch and it is what it is?

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Yeah I agree with you but they need to put a ‘spin’ to it!

The shoe is obviously a males shoe and quite a nice one, the cards well that makes it look a little glamorous- think James Bond type so it’s all about how it makes someone feel when they see it…I guess!

Need to attach a feeling hence the props!

Even when you rationalize it, it's still working at the subconscious level.