I like to judge purchases by the website. If you’re shopping in the affordable homebuilt market, I want to see a company like this. Crappy website? FAQ full of obscure questions unparsable by normies?

That means you got a builder who loves his craft and knows his shit. He WILL answer the questions you have and probably help you out w/ your crackpot mods down the line. You want a community around your pet project, you want enthusiasts who live and breathe it and visit the forum every time they get their morning coffee.