If you price your products correctly you won't need to waste time with token-back marketing gimmicks. You'll be able to focus your energy on your craft. Your work and professionalism should speak for itself and that will be the positive flywheel that retains and attracts customers.
Discussion
If vouchers have no value in commerce then why have they existed for so long?
It's like those gas station punch cards for a fountain drink. Every corner store has a 32oz for ยข99. But some people will go out of their way to use one store because they will get that 5th one free. And most likely without even looking at the prices of the rest of goods they purchase.
No successful business operates without marketing. So what are you saying?
I should be clear I'm not advocating people buy these out of speculation or with any intention other than to do business with me.
Vouchers, Airpoints, loyalty schemes all suck for the consumer because it limits their freedom of choice. I would rather just get value back in the form of sats where I can choose to spend how I like and not have a tenth punch card in my wallet or another voucher email in my inbox.
If you're a strong confident business, let your customer have freedom of choice. Let me choose to buy from you because of your craftsmanship, not because of a punch card.
Every successful business does marketing.
There's marketing then there's tokenized Real World Asset blockchain gimmicks.
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