IKEA was very disruptive in retail too especially furniture.

Anyway, wow. Congrats. This is a game changer!!🥳🎉🥂🍾🎊

https://www.forbes.com/sites/amandalauren/2022/10/21/ikea-raised-some-of-its-prices-by-80-percent-heres-where-to-shop-for-affordable-furniture-instead/