Bitcoin is up 30% in the last 30 days.

Great! For consumers saving in it.

Meanwhile, business owners just watched their hard work sitting in inventory lose 30% of its value.

Reinvesting in yourself isn't wrong, but most businesses get stuck on the hamster wheel. Profits go back into product. Product sits, waiting to move, just to fund the next batch.

This strategy locks them in the fiat lie: 'If you're not growing, you're dying.'

Infinite growth is impossible in a finite system.

The system is not built for stability. It punishes anything built to last. Bitcoin breaks that cycle. You don’t have to chase endless growth anymore. You can build something that will outlive you.

Want to create a business that lasts?

You need to opt out of this mindset.

Refocus on why you exist.

Businesses exist to make profit, but most are measuring that profit incorrectly. More sales are nice, but what did you gain? Growing your bitcoin stack is the proper measuring stick.

Start small. Even putting 1% of your profits into Bitcoin grounds your business. It slows the hamster wheel. One day you will be able to get off that wheel for good. One day the ground won't move out from under you.

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Using what you mentioned in the beginning of inventory losing value is actually only true if the person has priced their inventory in fiat instead of bitcoin.

So, there's even a way out of that mindset.

Because bitcoin often moves between $10 000 increments, or this year, so far it's been going between 70k and 100k, so that's a $30k change. So, pricing products need to have a longer time frame than the daily or even weekly change in price.

If it costs the same amount of sats 2 weeks ago and today, it's up to a person to choose when they buy. If they already have bitcoin, the price is stable, if they price it in fiat, or need to buy bitcoin to buy the product for bitcoin, the fiat price matters.

I fully agree with your take that it's actually about profit, cause the sales they previously got for sats and kept those sats, the value of that bitcoin has now grown, so they can actually sell less that month and still be profitable 😎

It's all about perspective, and changing our mindsets from the fiat system, to the bitcoin system! 🙂

Buying more product to fuel more product. That thought hits differently. Well put.

Although as a business you do need excess product to not fall behind. But turning your excess cash into unnecessary stock is the trap.

Not having to worry about your source jacking their prices in the future will start to resonate I think

Bitcoin can be a source of growth in addition to more product

Yes. And will be for everyone eventually 👌

Every single time I have to decide if I should buy more inventory I have this dialog with myself. As a result, I have downsized our business considerably and poured most of our profits into Bitcoin for the last two years. I have fired all employees and cut lines of business that are not immediately profitable. My peers in the industry look down on me for turning down growth opportunities. I’m not running this business to impress them. I’m running it to serve my family. Frankly I am in this business because it is what I know, but it is not what I’m passionate about. When Bitcoin sets me free from the grind, I anticipate completely reinventing what we do, possibly starting with a small acquisition, so that I can put my energy into something that makes the world more interesting. Anyone can do what I do today and I don’t want to duke it out with 100 competitors for something that can be done better by AI as soon as someone puts the pieces together.

I love where your head is at.

You're facing the music while everyone else keeps dancing their dance.