No ones forcing you to use Google, use another search engine, this is just for someone who has a forum and might want to get some traffic to their site, relax
Discussion
But that's the thing. Google *is* forcing us to use Google. Google is there when you browse the internet, whether you know it or not. Whether you consent to the analytics or not. And that's not the only problem. Google is also the gatekeeper of the Internet. If a site is not indexed by Google, it doesn't really exist.