#Bitcoin and #Lightning is a hard dealbreaker. It’s like KYC++ with terrible usability, high fees, and wild volatility.
#Monero offers the following benefits to merchants:
* easy to set up and use
* low fees (much lower than legacy bank/credit cards, Stripe, etc.)
* low volatility (its price is not driven by the hollow promises of orange-coloured presidents and laser-eyed ETF hodlers hoping to make easy money)
* battle tested, strong privacy for buyer and seller
* marketing, i.e. some buyers actively choose merchants because they accept Monero
Of course, a merchant still needs to care enough about the freedom, privacy, and cost benefits to accept the tradeoffs of a more complicated tax return - but thankfully many already do.
I think online merchants are an easier sell than brick and mortar for now. Indeed I already pay for most of my core (digital) services with it.
Regardless of the hurdles to overcome, merchant adoption is everything.