For example sake, let’s say we’re running a campaign for nostr:npub14am887cf6kvwkce89nt7dsw3v9qrrn0uppxyvr6a2jd7xdwuwccqwnudp2 ‘s brand, Heart & Soil (with a 0.5 btc budget)

Step 1:

First we’re going to identify 100 relevant nostr creators and negotiate terms of posting.

Let’s say 100 creators at 300,000 sats per note each.

We’ll spread out the posting times over the course of a month… about 3 per day.

Nothing groundbreaking so far… but here’s where things become a bit different than your typical social media campaign…

Instead of paying creators offline, Heart & Soil would zap 300,000 to each creator - publicly visible on their note.

This does 2 things:

1️⃣ Increase visibility on that note (more zaps = more traction)

2️⃣ Increase positive sentiment of the brand (i.e. “this brand supports nostr creators”)

If you see a note about a brand, then that brand zapping 300,000 sats, this will get your attention.

Step 2:

Top of funnel 👀

We’re going to allocate 10,000,000 sats to “bulk zapping”

The plan is to send 21 sats to nearly 500,000 notes over the course of a month.

I’d probably attach a message like “Eat your organs” or something like that to each.

The goal here is to drive eyeballs and awareness to the account.

Step 3:

Profile and bio set up.

Think of this like a funnel.

We’re going to be getting tons of eyeballs to the account…

Now, what we do with that attention is key.

First thing, let’s repost all of the creator notes to get social proof on the account.

Secondly, let’s get our bio set up.

It should say something like this:

“The most nutrient rich supplements on the planet. Goal of sending 10,000,000 sats (currently at 1,342,091). Tag us and we’ll zap you! Use code NOSTR for 10% off.”

The goal is to turn buyers into creators and set the precedent that Heart & Soil zaps all creators.

I’ve noticed that there is a ritualistic posting style on Nostr - the good morning notes, coffeechain etc.

We want to get this style of note going for Heart and Soil.

Allocate 10,000,000 sats to just zapping customers that post the product on nostr.

What do we think - would this work? Would brand campaigns be a complete flop on nostr? What would you do differently?