Dr. Squatch really said, “Let’s bottle up Sydney Sweeney’s bath water and call it soap.”

Nah. We’ve officially crossed from marketing into madness. And this isn’t just some edgy adult joke—this is showing up in front of kids.

Imagine your little boy asking why a soap brand is talking about a celebrity’s bath water. Why? For clicks? For shock value?

This isn’t masculine. It’s embarrassing.

And it’s why I keep my care clean, sacred and sovereign.