Yes, broadcasting is one type of license, but actual portion of the frequency is approved for different uses, and each device must be type approved. Most countries have this in place. It is reliant on the importer locally to apply for the type approval of the hardware. The satellite provider may have to apply for the frequency use so as not to blot out someone else using it.

But Starlink is also illegal still in South Africa as the same applies for the frequency license, and type approval of the hardware. So it is legally not for sale inside South Africa either until those are approved.