How would 30% "come from the developer" of a non-custodial wallet? What developer, where is he involved in the payment loop?

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Someone created the app, someone put it in the AppStore, that’s the person that pays the fee.

As I said earlier, the developer is completely free to modify their app price to compensate for the 30%, but that also means the customer is free to not purchase it.

They need to decide what is more profitable, adding the 30% to the app price and losing overall customers or paying the 30% themselves and growing revenue by volume.

Neither