Although Netflix movies can probably be downloaded for free, a lot of people subscribe to it. Why? It's because it's convenient.
I believe a mandatory but convenient app using paywall can work. 🤔
Discussion
Yes, in this case they are forced to pay because they do not want to be inconvenienced or want higher quality.
There is a mandatory two way exchange of value, unlike in V4V where the payment can never happen.
Imagine if I can connect to Netflix using my Nostr account and Nostr Wallet Connect. They could easily charge x Sats per movie.
A good movie may be more expensive than the unpopular one. There's no limit.