Yes, in this case they are forced to pay because they do not want to be inconvenienced or want higher quality.

There is a mandatory two way exchange of value, unlike in V4V where the payment can never happen.

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Imagine if I can connect to Netflix using my Nostr account and Nostr Wallet Connect. They could easily charge x Sats per movie.

A good movie may be more expensive than the unpopular one. There's no limit.