I spent 40,000 sats on a zap-vertising experiment…

Inspired by nostr:nprofile1qyxhwumn8ghj7mn0wvhxcmmvqywhwumn8ghj7mn0wd68yttsw43zuam9d3kx7unyv4ezumn9wsqzpd9nw90d6m3kk2uder2jkn4gszr7aw58p7wr5n6lz444jeyxkrk2gvxmms , I read everything he posted on Zapvertising.

And I think I also proved that advertising on Nostr actually works.

This was my first time ever advertising for my coaching business, so I've zero experience in this.

Here’s:

1️⃣ What I did

2️⃣ The results

3️⃣ What I learned

1️⃣ What I did:

I ran a zap-based ad campaign for my health coaching services:

→ 40,000 sats ($40) spent on zaps.

→ Rewarded 2,000 sats for the first 15 reposts & 500 sats for the next 20.

→ Promoted a post detailing my coaching services in an honest way.

My goal? Increase reach and attract potential clients. Everything else was a bonus.

2️⃣ The results:

→ 47 reposts

→ 40 new followers (40% increase) I didn't ask people to follow me.

→ 38 replies (Overwhelmingly positive)

→ 36 likes

→ Reach of reposts: 20,000 followers of those who reposted

→ 2 potential clients

3️⃣ Learnings

→ Zapvertising works. This wasn’t just vanity metrics, engagement was high, and I got real potential clients.

→ Reposts = massive reach. A network effect kicks in fast when people share.

→ SPN (Sats per Nostridge) = 2 Sats per Nostridge

→ A 40% increase in followers from a single campaign, without even asking for follows. I intentionally didn’t make following a requirement because I want people who genuinely connect with my content.

→ People are open to this. No negative pushback just solid positive engagement.

→ ROI looks promising. Two potential clients off a $40 spend.

→ Tracking notifications was difficult. I missed a couple of quoted reposts, so I’ll need a better system next time.

Final Thoughts:

Zapvertising has potential, it’s peer-to-peer, trust-based, and cuts out the middleman.

Future experiments:

→ A time-based repost window (e.g., 48 hours) could expand reach.

→ A random draw (posted live) could add engagement & fairness rather than 1st past the post.

This just the beginning, I’ll be running more of these in the next couple of months.

What do you think? Let me know your thoughts! 👇