Well, its not "simple" to many. Don't take my point as an endorsement of this ETF, it's just a statement of reality. Those looking for the exposure to bitcoin without the need for worrying about things like key management or inheritance planning are going to want bitcoin in an ETF. Even knowing about the positive qualities of bitcoin, some will find that the ability to get exposure on a platform that has high liquidity and emails you tax documents, is much less hassle.

As far as being an excited maxi? This doesn't move the needle for me, maybe it brings a lot of boomer money into bitcoin and is the basis for the next bull run, maybe it is a honey pot and black rock is printing paper bitcoin, maybe black rock follows a chain split and breaks bitcoin, maybe they hit a brick wall. At the end of the day it is all speculative, though I imagine there will be a pump, but its something for bored people to spin their brains around thinking about. Personally I think this platform building out is more interesting.

I wouldn't say Bitcoin 'maxis' are excited about an ETF. Most I know are concerned it will lead to paper Bitcoin fractional reserves. If people don't want to self custody, there needs to be solutions where independent banks hold parts of a multisig. That allows a secure data storage with the compromise of vulnerability to state seizure.