Built a business 15 years ago that has incentives perfectly aligned with our customers’ incentives.

We effectively get paid a percentage of what they make for the work they use our software to do, but we only get paid if they use our software. If they stop using our software, we instantly stop getting paid. If we can help them increase the amount of business they can do, we instantly get paid more.

Fanatic customer support has always been a key ingredient in our model. It’s a very seasonal niche and we are available 24/7 when they are in their busy time. We all make 80% of our money in about 6 weeks.

So it *is* possible to create such a business in a fiat world, it just isn’t the default.

Killing fiat will help align incentives more by default and that will help improve the world. But bitcoiners who understand the value of aligned incentives should always be looking for ways to build such businesses today even while we work to bring about a better fiat-free world.