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Do what you do best, take care of your customers, listen to their feedbacks and needs.

Your reputation of principled and outstanding craftsmanship will speak for itself.

I really feel you. It's tough when what you care about—creating real value—gets overshadowed by games that don't align with who you are. Doing things right, even on a small scale, means a lot. Sticking to your vision without selling out is brave and honest. Keep going—those who truly value what you do will find you.

Just look at it as an investment. There’s a risk/reward for any type of investment. Some people have a higher risk appetite than others and are more comfortable with investing more.

Just pick an amount that you want to invest in marketing each month, any number. Then try out different strategies to learn about the cost/benefit. It’s a learning process, but knowing how to effectively do marketing is incredibly valuable.