Jack is correct.
Its good marketing and builds better brand awareness.
Human psychology backs his claim.
Exhibit A:
1980s.
McD is selling the 1/4 pounder.
A&W competes, puts out the 1/3 pounder.
Sales fall flat.
Obviously, 1/3 > 1/4.
Doesn't register with customers.
Campaign fails.
McD wins.
1/4 pounder still here, successfully.
The "stack sats" meme is great for those in the know. But outside this micro-bubble, no one understands.
However, it's not all or nothing.
Bitcoin for large amounts
Sats for small ones.
Bits for txs in the middle.
Approachable. People get it.