Good marketing by keeping the branding consistent.
The whole concept of marketing is to build awareness and reputation. If the message is inconsistent, it becomes confusing and turns people off.
The average attention span of people in 2025 is 8 seconds. If you can’t explain it to them with that window, you lose them. (It use to be 9 seconds a year ago, and 30 seconds 10 years ago).
A decentralized marketing campaign is essentially what everyone does, whether they know it or not, and having these conflicting and competing ideas of what bitcoin is and what it isn’t is exactly why we are where we are.
“Hodl”
“Spend and replace”
“Never sell your bitcoin”
“Hyperbitcoinization”
The idea of bitcoin as a stock wins out more often than not is because its simple. Starightforward. Attacks the need.
Am I saying that I agree with BIP-whatever-the-fuck? No.
Am I saying that sats should be turned to bitcoins? No.
What I’m pointing out is that sats exists in a micro-bubble within the bitcoin ecosystem. The most POPULAR and downloaded wallets do not have sats as a unit measure. “It hurts the meme?!” What meme? No one outsidr of here understands it, gets it, its not even on their radar.
Compound this with the notion that only 4% of THE WORLD (maybe 3.24M ppl) hold bitcoin. And of that 4%, the majority holders are now institutions. They are not thinking or promoting sats in their financial news interviews, conference panels and marketing brouchures.
This is just basic market research. Knowing this can help craft a dialogue to help on board more people and places to Bitcoin.
But, if everyone wants to ignore human nature and psychology, go ahead.
Im just trying to help bring some reality to the ideolouge.
