Quality content is crucial. Built, grew, sold a large website based on this, and before social media was really a thing.
The difference between small npubs who trend and large ones, seems to be the quality of the replies.
Discussion
Yeah, I used to have a popular blog. People would spend half an hour reading through the replies.
I guess I never moved on from that model.
Yep, producing quality, well-informed content is still a very valid core model - demand is always there. Arguably even more so now, as the quality of content has generally dropped off a cliff with the advent of short-form social media posts and vanity-obsessed influencers. But at least these posts can still link to the in-depth quality articles to aid reader discovery and research.
I think it takes people a long time to realize that it's maybe worth opening my replies.
They mostly just scroll their main feed really fast and miss the signal.
They're losing the abiity to follow a complex conversation, and most of the clients make it worse by not showing the entire thread.
I'm going to really focus on this, in our clients.
Sounds good! And yes, I find that the replies carry some very interesting opinions and extra reading. After all it’s literally what made “forums” work.