Marketing difficulty is inversely proportional to the value that the marketed thing brings
Discussion
Bitcoin is difficult to market, due to the massive hurdle of novelty.
Absolutely! I don't really even use it even though I understand how it works. I don't understand how to use it in a practical sense.
I run Bitcoin core even, still have no idea how to use Bitcoin without a massive amount of hassle.
Bitcoin is easy to market, it's one of the best-selling things in history without an official marketing team
It's easy to market _now_. I remember how it started out, before 2010.
It's very easy to downplay the crazy amount of marketing work -- often performed under duress -- required to get that market going.
Bitcoin's fastest growth was in its first few years, when marketing was done on a cryptography mailing list.