Understand for people who already have any level of excitement or are already interested, I will always use Phoenix or its like. Its specifically those who have zero touch points or are completely indifferent that I direct toward the experience over the more sovereign option. I do not make this decision lightly and I don't just onboard 100s of people to WOS for not reason. Its probably about 40% WOS, 60% Phoenix overall. But its totally dependent on my audience.
Again, BOLT12 + LSP model in an easy to use wallet comes out, and custodial is gone because the need for a web server is gone.