Whatever it is that you picture when you say "normie" it is not an awe-inspiring or impressive mental image 😂 It is probably someone who resists change to anything they're accustomed to, is not technically savvy, and will always wait until the later phases of adoption of a new technology. Why would anyone be overly concerned with designing and marketing #Nostr for people who will probably not adopt it until 80% of their friends have already adopted it?