To make #WoT work, we have to think it through.
problem: follows != trust
Solution: contextual trust attestations
Problem: too much work for the average user to issue trust attestations for every single user and in every single context.
Solution: hierarchical contexts. An attestation in a parent context automatically applies to all child contexts.
Problem: too much work for the average user to maintain a huge and complicated hierarchy of every single context
Solution: your WoT manages the hierarchy for you.