How does someone build one on these thinking it's a good UI?

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They have a focus group full of idiots.

There's a really good 30 Rock episode about this.

I need to watch this 😂

The marketing department did it. They want people to see it in the store and say "Ooo a one touch barbecue. Let's get this one."

I'm waiting for the one that makes you download an app to use 😂