Given that that article is a dozen years old - do you know if anyone has studied to see if it still holds water. A lot has happened on the topic of online credibility in the past decade…
Discussion
Sadly the interesting stuff I found was behind paywalls. I just found it interesting in its approach.
I’ve done a few rounds of search on the topic as I see it as the base for a whole lot of stuff (in my case decentralized academic accreditation) but I’d say from what is available freely nobody has cracked it, and there are some pretty horrible ideas floating.