10-12% profit margins aren’t huge, but they’re decent, especially in big companies like Pepsi and General Mills. It’s all relative to the industry, but in food and beverage I think those numbers are pretty typical. Not too big, not too small.

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Then isn’t that evidence against the idea that grocery stores make razor thin profit margins?

Ya, I was thinking 2-4% would be considered “razor thin”. I think most successful businesses are near 15% give or take. If you are 30% you are a titan of industry. Ya, I don’t know.