Replying to Mauro Rebelo

Sometimes we struggle finding the better #definition of #innovation. But that is not important. Innovation should not be an end on itself. And when you realize that, is the moment you find a USEFUL definition. A🧵
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Mauro Rebelo 3y ago

What matter is what you or your client wants to ACHIEVE: + #efficiency? + #resiliency? Strength the BRAND? - #cost? If you can achieve that WITHOUT innovation, that is ok. The problem is when there is no cost-effective #technology AVAILABLE to reach your goal.

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Mauro Rebelo 3y ago

Then a DEFINITION can be: a #product, #process or #service that we have to CREATE in order to SOLVE (or better solve) a problem that cannot be (properly) solved today with the available #tools & #technologies