Phase 2 is we ween users off the corporatist giga-donor/advertising model of everything being completely free to every user.
Discussion
Even people receiving grants need to start having some income stream, especially on clients, media servers, and relays.
Even if they don't "need" the money, it normalizes the idea of paying for stuff and prevents "he charges money" from being a differentation between competitors.
Sounds good to me.