I used to be in favor of asking merchants if they accept bitcoin in order to spread awareness, but that question is too loaded. I don't even want to pay for random stuff with bitcoin because of mempool fees, so why would I even ask?
Now I could ask if they accept lightning, but if they don't understand bitcoin, that's already a bridge foo far.
I could call it "bitcoin lightning" but that opens the semantic door to accepting "bitcoin X" as bitcoin, which includes bitcoin cash 🤮
Operating on lightning is cheap and easy with custodians, but it still requires a basic understanding of bitcoin which these people don't have.
So at this point, at 500+ sat/vb, it might be too late to orange pill random merchants in this way. Accepting bitcoin as a merchant does not make sense from a convenience or cost savings perspective. If a merchant accepts bitcoin, it is only because they understand it from a store of value perspective and they are willing to put up with it's rough edges in order to stack it.
Customers won't use bitcoin until they have to. Lightning demos are often quick and painless but I have had many slow and failing transactions. We've all experienced closed channels, unroutable payments, etc. Everybody chants about KYC-free bitcoin but normal people aren't gonna do that. And the current US tax implications for using bitcoin are extremely inconvenient.
Basically, bitcoin only works as a payment instrument for those who value it more than they value ths inconvenience of using it. And I think we should be realistic and recognized how incredibly inconvenient bitcoin is to understand, obtain, and use compared fo fiat. I feel like a competent bitcoin user, but I've studied it obsessively for 3+ years. This is a compliment to bitcoin's value, which is so immense that it compells us to overcome these hurdles and obstacles. But for anyone who isn't convinced, there is no way in hell they will prefer it to fiat. It just isn't going go happen until their fiat is worthless.
We underestimate how much time and effort we have put into understanding bitcoin. Merchants are by definition busy with 1000 other concerns and do not have the bandwidth to learn about an arcane and confusing payment system that one single customer requested. This is why we should be especially grateful for merchants who do get bitcoin and use it, like nostr:npub1v0tfjv5ahr3c260jtzdk5w48krerrnkg8fmcnc5lpguk0qda04eqzm3m3e
Of course, tools for bitcoin are improving all the time. This will get better. And the network effects of demand will make bitcoin more relevant, even without the eventual collapse of fiat.
But for now I remain convinced that everyone gets bitcoin for the price they deserve, and that includes merchants.
If we want to change this, we just have to keep building better tools.
I'm not saying we shouldn't try to orange pill people. Coming at this from store-of-value versus inflation is probably the strongest argument these days.
