This.

https://steveblank.com/2009/10/08/get-out-of-my-building/

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good article and it also reaffirms what im doing with community outreach and devrel.

It's a heavy read and over a decade old now, but his book was a big lightbulb for me when it came out.

https://www.amazon.com/Four-Steps-Epiphany-Steve-Blank/dp/0989200507

The other is The Mom Test by Fitzpatrick.

https://www.amazon.com/Mom-Test-customers-business-everyone/dp/1492180742

thanks for the recommendations.