They're not always bots, in fact most are real.
It can be used to get a real npub inside the WoT, then they can shepherd in the bots.
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I think it's the same old, people want more followers, want more engagement, more reach, build their brand and in the case of nostr, more zaps.
That too. Obsessing over numbers. Sats are more diabolical I think though because there is actual value there.
