Funny I remember growing up watching The Three Stooges all the time, and how in the short when they worked at 'the druggist' they mixed something up with some 'Eh-Chineya-See-ah'...

And then I remember some twenty or so years ago when I first used echinacea, and it suddenly occurred to me what they were playing on, and that not so long ago, most people in the world knew and trusted natural medicine.