The problem comes with the model. If you're tied to the model and your (paying) customers ask for better results for their money (targeting) it's hard to say no.
There will also be some players that will just do the features that attract the advertisers and give them what they want.
Similar to Gresham's Law https://en.wikipedia.org/wiki/Gresham%27s_law , your good intentions will drive you out of business or to the margin.
It's not black and white but doing it right takes some guts and firm beliefs (and maybe lowered expectations).
OpenAI is the latest example. AI for all non-profit flipped when the opportunity was too good to miss.