A counterargument for devils advocate sake.
Everything around us influences us and makes us do things that we would not otherwise do.
We could argue that advertisers do what they do because it is lucrative and necessary to mass indoctrinate to get ahead.
The internet is a tool, it could be used to do so many things, but there is one major influence that makes us behave the way we do, regardless of what tools are available to us.
Fiat.
Le end.