It’s a protocol that runes your chances of sending bitcoin on chain ever again

I'm with you. People keep sending me rune crap expecting I know wtf it is 🤷🏼

It's BRC-20 with a more friendly implementation. It uses OP_RETURN instead of inscriptions so it doesn't waste as much space. Degens bid up fees in the mempool to mint shitcoin tokens for pump and dump. It's kind of brilliant b/c it channels scammer excess into miner profits, which makes bitcoin stronger.