Website isn't a must at first. Just create, and build your goods. Then just hop on nostr:npub15dc33fyg3cpd9r58vlqge2hh8dy6hkkrjxkhluv2xpyfreqkmsesesyv6e to start. There's nostr:npub1market6g3zl4mxwx5ugw56hfg0f7dy7jnnw8t380788mvdyrnwuqgep7hd as well.
All based on Nostr.
You can test the market that way. See if you're products are wanted.
But don't give up after just a few weeks. You have to push forward. Only way to truly see.
If, and when, business picks up. Then worry about other avenues of sale.