Website isn't a must at first. Just create, and build your goods. Then just hop on nostr:nprofile1qqs2xugc5jyguqkj36rk0syv4tmnkjdtmtperttl7x9rqjy3ustdcvcppemhxue69uhkummn9ekx7mp0qy2hwumn8ghj7un9d3shjtnyv9kh2uewd9hj7qg6waehxw309aek2mnyd96zumn0wdnxcctjv5hxxmmd9uxa0uz8 to start. There's nostr:nprofile1qqsd73mv4ayg306an8r2wy82dt5585lxj0ffehr4cnhlrnakxjpehwqppemhxue69uhkummn9ekx7mp0a0n9ak as well.
All based on Nostr.
You can test the market that way. See if you're products are wanted.
But don't give up after just a few weeks. You have to push forward. Only way to truly see.
If, and when, business picks up. Then worry about other avenues of sale.