Individuals have been doing it to themselves forever. Society at large should prioritise truth so that people have some solid foundation, live in reality and prosper for it. I haven't been around long, but I've been here long enough to notice society trending ever more to pursuing short-term emotions and ignoring truth.
Discussion
The unavoidable dilemma with that... is that society is made up of a bunch of individuals, so a society can't really prioritize something that the individuals within that society can't agree on.
Oddly, even when it's all working well, discourse about truth is what leads to advancement. We can only get better by questioning truth & fact.